Alex Sanfilippo spent six months building a feature for a demanding client—only to have them leave and upset other users in the process. The costly detour delayed key projects and tested the trust of his business partner.
Derrick Van Mell shares a shocking client encounter where a simple question about growth metrics sent an executive storming out of the room. His experience reveals how even well-intentioned advice can backfire—and why listening is sometimes the most powerful tool a consultant can use.
Ori Elraviv shares how a missed detail in a contract with Electronic Arts led to the collapse of a promising deal with Sony Pictures—and ultimately, his entire company. His story is a powerful reminder that not reading the fine print can cost you everything.
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