Client stories, lessons & cautionary tales from 10+ years ago – that we wish we had learned then!
Latest Episode
Rich Smith's fractional CMO engagement started normally—until the company hired a new VP of Marketing who took over as his point of contact. What followed was a contract that went sideways, a new executive who saw Rich as a threat, and a professional relationship that eventually spilled over into an industry conference months later.
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Recent Episodes
A clothing brand. A marriage falling apart. And a marketing team caught in the middle. Benjamin Behrooz shares what happens when a client's personal relationship becomes your professional problem—and why understanding who you’re really working with matters.
Dr. Rhonda M. Lawson took on a new publicity client who seemed promising—until his demands, attitude, and sense of self-importance quickly revealed that he was more interested in being treated like a superstar than building his career. Her story is a powerful lesson in knowing your worth, spotting disrespect early, and ending bad client relationships before they get worse.
Matt Estrin has seen some truly wild one-star reviews—from customers complaining about cold waffles to someone reviewing his responses to other reviews without ever stepping foot in his restaurant. His conversation with Morgan Friedman explores what bad reviews really say about modern customer culture—and how turning criticism into humor, feedback, and creativity can transform a problem into an opportunity.