“You know what’s outrageously hilarious and disrespectful at the same time? It’s when your customer vanishes all of a sudden, and when you go and confront them in their office, you discover them cowering beneath their desk.”
Who doesn't want to do business together with their closest friends? I mean, "getting rich together" is a common promise that every best friend says to each other. But what if letting personal relationships in your business would ruin your business? Would you still want to work with your best friend?
An interesting lesson on what can happen when you do business with buddies, and ignore all of their yellow flags. Artur’s powerful tale teaches us the one thing we should all keep in mind when working with StartUps: the high failure probability.
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