Being friendly is okay, but don’t get too close to your client that they could already invade your personal space. Trust me, getting an email saying “the beach is lovely but you have to get to work now” when you're trying to relax at the beach is utterly screwed up.
“You know what’s outrageously hilarious and disrespectful at the same time? It’s when your customer vanishes all of a sudden, and when you go and confront them in their office, you discover them cowering beneath their desk.”
Who doesn't want to do business together with their closest friends? I mean, "getting rich together" is a common promise that every best friend says to each other. But what if letting personal relationships in your business would ruin your business? Would you still want to work with your best friend?
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