Client Management For Nice People: Jaw-dropping client experiences (and how they changed us.)

That time your inexperienced client turned into an influencer sommelier in less than 2 months (with Rick Schirmer)

Today’s episode brings us and Our Beloved Host, Morgan Friedman, straight from Hollywood, Rick Schirmer, CEO & Founder of Viral Brand, with a super interesting and incredibly well told story that, regardless of the horror that made it CHS worthy, actually has a happy ending. 

Rick’s tale brings us back to 2020 (or, as he calls it, the “pause” year) when he took under his wing a “cut deal” client with very little experience, and a lot of expectations. Along with some very powerful lessons on cheap clients, setting boundaries, and trusting your instinct, Rick shares with us a key learning from the whole experience: the inequality generated when someone gives you something that means everything to them, and very little to you. And yes, no matter how deep that sounds, we are talking about budget. 

“Influencer sommelier” and “delusional button” are only a couple of awesome concepts that we’ll definitely steal from Rick, and definitely only a peak at how fun this story turned out to be. 


Rick Schirmer

Viral Brand

Morgan Friedman