Sometimes, the biggest client nightmare has nothing to do with the work itself.

Benjamin Behrooz, Founder & CEO of Branding Los Angeles and My 1 Brand, shares the story of a clothing-brand client whose business became entangled in a marriage that was falling apart. What started as a marketing project turned into arguments between spouses, conflicting decisions about the business, and a shocking moment when one partner publicly questioned the other’s ability to handle the work.

Benjamin and Our Beloved Host, Morgan Friedman, explore what this experience taught him about screening clients, recognizing patterns of bad decision-making, handling difficult conversations, and understanding who people really are before you choose to work with them.

They also dive into an unexpected question: What can the way someone treats their spouse—or a waiter—tell you about how they’ll eventually treat you? And Benjamin shares his perspective on using AI as a neutral “referee” when business and personal relationships collide.

Morgan Friedman
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