That time your client believed that advertising was a magic solution, but still micromanaged the magician (with Collin Slattery)
In our 15th take at Client Horror Stories, Collin Slattery, founder, and CEO of Taikun Inc. brings us a story approached not too dramatically, but rather as a learning experience for everyone who was a part of it (and, obviously, us as well!). Today’s tale gives us a lesson on how good students are the ones that don’t need an atomic bomb of a client in order to pick up a bunch of good lessons on how to manage them.
Collin’s narrative takes us to August 2020, very deeply diving into the pandemic craziness and a client who, no matter how hard he tried to change his mind, simply believed that advertising would solve every single one of his problems. But of course, advertising was not a magic success potion for their business, and so our story smoothly turns into a micromanaging meets blaming marketing for everything mess.
Today’s episode leaves us with a sour taste in our mouths, and more than a lot of lessons to take notes on, such as: “In some situations, techniques that worked for everyone else, simply won’t do it”, “ABT: Always be testing everything you do”, and our personal favorite “If a client wants to do something, even though you insisted that it was not a good idea, have them sign a document where they agree that the did it against your professional advice”.
“When the facts change, I change my mind. What do you do, sir?” — John Maynard Keynes