Client Horror Stories

Client Horror Stories header image 1

That time your client believed that advertising was a magic solution, but still micromanaged the magician (with Collin Slattery)

July 21, 2021

In our 15th take at Client Horror Stories, Collin Slattery, founder, and CEO of Taikun Inc. brings us a story approached not too dramatically, but rather as a learning experience for everyone who was a part of it (and, obviously, us as well!). Today’s tale gives us a lesson on how good students are the ones that don’t need an atomic bomb of a client in order to pick up a bunch of good lessons on how to manage them. 

Collin’s narrative takes us to August 2020, very deeply diving into the pandemic craziness and a client who, no matter how hard he tried to change his mind, simply believed that advertising would solve every single one of his problems. But of course, advertising was not a magic success potion for their business, and so our story smoothly turns into micromanaging meets blaming marketing for everything mess. 

Today’s episode leaves us with a sour taste in our mouths, and more than a lot of lessons to take notes on, such as: “In some situations, techniques that worked for everyone else, simply won’t do it”, “ABT: Always be testing everything you do”, and our personal favorite “If a client wants to do something, even though you insisted that it was not a good idea, have them sign a document where they agree that the did it against your professional advice”. 

Literacy quotes:
“When the facts change, I change my mind. What do you do, sir?” - John Maynard Keynes