That time you cursed at the man who sponsored the 2008 Beijing Olympics after going all-out to pitch him (with F.M. Byers)
In our sixth take at Client Horror Stories, we have FM Byers, CEO and Founder of SM Digital Partners telling us a tale that involves drama, diversity, round tables, and maybe too much ambition.
Our story begins with a random meeting on a cruise that soon would be followed by a two-year-long back and forth that included everything (from product developments, translators, many flight tickets, and even elementary-school children) except an actual written contract or agreement.
FM’s tale tells us everything we need to know on how to handle cross-cultural clients, take risks, explore our patients, and realizing that sometimes it’s just time to go. This story gives us a lesson or two on how to be genuine and create real value, and just take a moment to come to a conclusion: Maybe people just won’t get it, and maybe our ideas work, but the timing just wasn’t right.
“This is the way the world ends, not with a bang but a whimper.” - T. S. Eliot