Client Horror Stories

Client Horror Stories header image 1

That time you cursed at the man who sponsored the 2008 Beijing Olympics after going all-out to pitch him (with F.M. Byers)

May 14, 2021

In our sixth take at Client Horror Stories, we have FM Byers, CEO and Founder of SM Digital Partners telling us a tale that involves drama, diversity, round tables, and maybe too much ambition. 

Our story begins with a random meeting on a cruise that soon would be followed by a two-year-long back and forth that included everything (from product developments, translators, many flight tickets, and even elementary-school children) except an actual written contract or agreement. 

FM’s tale tells us everything we need to know on how to handle cross-cultural clients, take risks, explore our patients, and realizing that sometimes it’s just time to go. This story gives us a lesson or two on how to be genuine and create real value, and just take a moment to come to a conclusion: Maybe people just won’t get it, and maybe our ideas work, but the timing just wasn’t right.


FM Byers

SM Digital Partners

Morgan Friedman

Literacy quotes: 

This is the way the world ends, not with a bang but a whimper.” - T. S. Eliot