Today’s episode features Brad White, CEO of VARC Solutions, who shares one of his biggest frustrations in business—working with clients who simply refuse to listen.

Brad’s company specializes in bookkeeping, and one of their core tools is QuickBooks—a platform trusted by both small and large businesses alike. Over time, QuickBooks has evolved significantly, especially with the rise of cloud technology. However, not all clients understand that QuickBooks Desktop and QuickBooks Online (the cloud version) are completely different systems.

Despite Brad’s efforts to explain these differences and the challenges of migrating, some clients stubbornly ignore the warnings and then blame the company for a “failed” migration.

Tune in to hear how Brad handled this recurring dilemma—and the lessons he learned about communication, patience, and guiding clients through technological change.

Morgan Friedman
Brad’s Website
Brad’s LinkedIn
Brad’s Instagram
Brad’s Twitter
Brad’s Facebook
Brad’s Podcast on YouTube